Zanda - Branding, Logo Design, Corporate Identity, eBook Publishing, Website Design and Development

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>Zanda Brandmark Strategy

The Task

In a concise manner, I will demonstrate how to build a brandmark through my sevensentials™ (seven essential elements) of successful visual branding.

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>Zanda Brandmark Strategy

The Task

I will walk you through the complete design process illustrating every step of the way and building the design from scratch, first in monochrome and later adding colour.

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>Zanda Brandmark Strategy

Brandname Creation

Provided it is short, simple, unique and can be pronounced as a word, you could use your name and build your brand around your personality.

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>Zanda Brandmark Strategy

Brandname Creation

Zanda is the ideal brandname because it is a proper noun, short, memorable, unique, personal and can be pronounced as a word.

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>Zanda Brandmark Strategy

Brand Symbol Design

Recognisable symbols are easy to remember where as abstract symbols have to be decoded first through association. A recognisable symbol in association with a name that is memorable form a bridge for your brain to recall your brandmark instantly.

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>Zanda Brandmark Strategy

Brand Symbol Design

The Zanda brand symbol is a stylised portrait based on the profile of the well-known marble sculpture of Alexander the Great at the Staatliche Glypothek museum in Munich, Germany.

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>Zanda Brandmark Strategy

Brand Type

A primary font will be used for the brandname and a secondary font will be used for headlines, body copy and all other text. The best brand type is a custom type design developed for your brand.

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>Zanda Brandmark Strategy

Brand Type

Zanda, the primary font, will be used for the brandname and Verdana, the secondary font, will be used for headlines, body copy and all other text.

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>Zanda Brandmark Strategy

Brand Type

The ZANDA text is redrawn as a bold font to help with legibility at a reduced size and to allow for three dimensional manipulation planned for when combined with the other brandmark elements.

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>Zanda Brandmark Strategy

Brand Slogan

You need to distil your war cry into one sentence (preferably in no more than the ideal maximum of seven words) what your brand is about and why your product or service offering is unique and better than that of your competitors.

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>Zanda Brandmark Strategy

Brand Slogan

I face your brand with rich experience gained from creating brandmarks and advertising brands for upstarts, mom-and-pop businesses, illiterate markets in the apartheid era and, later, sophisticated national and international enterprises.

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>Zanda Brandmark Strategy

Brand Slogan

This invaluable experience and unique insight covers a broad range of branding, design and advertising challenges spanning more than 30 years. This include the advent of desk top publishing, the World Wide Web, the dot-com bust, Web 2.0 and the current world recession.

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>Zanda Brandmark Strategy

Brand Descriptor

The brand descriptor is a concise summary of your company’s service or products. When viewed with the complete brandmark your prospective client or customer should know exactly what you sell.

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>Zanda Brandmark Strategy

Brand Descriptor

All the services that Zanda offers are summarised with six words that describe the logical steps of brandmark creation and management.

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>Zanda Brandmark Strategy

Brand Colour

Choose a colour aligned with your brand strategy and not used by your competition and then work on making it your brand’s colour. Let your brand own it and it will help make your brandmark unique and distinctive in its category.

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>Zanda Brandmark Strategy

Brand Colour

Tyrian (imperial or royal) purple, is the colour of dye made from a mollusk that in classical antiquity became a symbol of royalty because only the very wealthy could afford it.

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>Zanda Brandmark Strategy

Ideal Visual Format

The Greeks said that all beauty is mathematics and there is a number that can describe visual beauty: phi that is also expressed as the proportion 1:1,618.

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>Zanda Brandmark Strategy

Ideal Visual Format

Humankind uses this same proportion to achieve balance, harmony and beauty in creations of art, architecture, colours, design, composition, space and even music.

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>Zanda Brandmark Strategy

Ideal Visual Format

For a more dramatic effect, a dark background was added and some elements reversed in white.

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>Zanda Brandmark Strategy

Ideal Visual Format

The brandmark is converted from monochrome to Tyrian or royal purple, the brand colour.

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>Zanda Brandmark Strategy

Ideal Visual Format

The brandmark is finished with a brush-painted background that contrasts well with the other polished elements and adds a hand-finished look and feel that creates an over-all classic impression.

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>>>Please be patient while the slide show above and some images elsewhere on this site load. The nature and content of this site – visual branding – necessitates the use of a large quantity of images. For the benefit of the visitor some of these images are of high quality and therefore large files that will take time to load. Now enjoy browsing my website<<<

>Brandmark
Creation/Refinement

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Brand Audit, Architecture, Positioning and Strategy (New, Evolution or Revolution), Brand-name Generation, Brand and Domain Name Registration, Logo, Emblem, Symbol, Icon or Favicon Design, Slogan and Descriptor Generation, Custom Brand Typeface Design, Typography and Colour Specifications.
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>Brandmark
Rollout/Management

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Rollout of Brandmark on Corporate Stationery, Electronic Templates and Presentations, Folders, Brochures, Signage, Vehicle Livery, Uniforms and Corporate Clothing, Certificates, Invitations, Packaging, Labels and Branded Items. Brandmark Identity Manual, Post-implementation Audit and Monitoring.
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>Brandmark
Promotion

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Web design, Development, eCommerce, Hosting and Search Engine Optimisation, Social Media Marketing, HTML Flyers, Electronic Banner Advertising and Newsletters, Google AdSense and Pay Per Click. Conventional Advertising, Billboards, Banners, Posters, Leaflets, Promotional Gifts, Calendars and Publications.
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>Brand New Brandmark for
Envision Design

Three partners that are well established and accomplished architects originally formed Envision Design Corporation. The brief was to create a brandmark for Envision that reflects their design philosophy and capabilities.

They specialise in conceptualising themes for large projects such as casinos, hotels, shopping malls and housing developments.

The partners are known for their out-of the-box design philosophy and wanted this to be carried through in the brandmark and brand identity.

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>Read my book!

Face your brand! The language of visual branding explained, provides indispensable facts and logic for creating a successful visual brandmark. This well-conceived book provides the indispensable facts and logic for creating a successful visual brandmark.

After covering the background and origins of branding, sharing entertaining and enlightening brand tales, exploring the quality and cost of good visual branding, and illustrating how to create a good brandmark, I give you the tools to become a competent visual brander who ensures form follows function and strategy.

In a clear, systematic manner, I demonstrate how to build your brandmark through my seven essential elements of successful visual branding.

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