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You need to distil your war cry into one sentence (preferably in no more than the ideal maximum of seven words) what your brand is about and why your product or service offering is unique and better than that of your competitors.
I face your brand with rich experience gained from creating brandmarks and advertising brands for upstarts, mom-and-pop businesses, illiterate markets in the apartheid era and, later, sophisticated national and international enterprises.
This invaluable experience and unique insight covers a broad range of branding, design and advertising challenges spanning more than 30 years. This include the advent of desk top publishing, the World Wide Web, the dot-com bust, Web 2.0 and the current world recession.
The brand descriptor is a concise summary of your company’s service or products. When viewed with the complete brandmark your prospective client or customer should know exactly what you sell.
All the services that Zanda offers are summarised with six words that describe the logical steps of brandmark creation and management: audit, strategy, design, rollout, maintenance and promotion.
Name>Symbol>Typography>Slogan/Descriptor>Colour>Ideal Format
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