I do not design “logos” and supply you with countless options and unlimited revisions. This stab in the dark, shotgun and hit and miss approach is frustrating, unnecessary and a waste of time and money for both you and me. I also do not do design for the sake of design that is fashion today and passé tomorrow.
However, I do create new and refine existing brandmarks that result in authentic and endearing brands that will stand the test of time, build brand equity and in turn increase your brand’s value.
I expertly guide you through the creative process and start by using my unique paradigm to conduct a brandmark audit, thereby helping you to create a successful visual brand from scratch. If you have an existing brand I use my audit to pinpoint and understand the flaws of your brandmark.
As a bonus, I apply this powerful tool to evaluate your competitors’ brandmark strengths and weaknesses, thereby enabling you to take advantage of the positioning or repositioning of your entire brand.
I ensure that form follows function and strategy and deal with radical issues such as brand revolution, evolution and maintenance, copyright, ownership, intellectual property and brand and domain name registration. I then develop a comprehensive brief with critical timelines and cost estimates that you approve.
In a clear, systematic manner, I build or re-engineer your brandmark through my sevensentials™ (seven essential elements) of successful visual branding. This could include brandname generation, logo, emblem, symbol or icon design, Slogan and descriptor generation, custom brand typeface design and complimentary typography and colour specifications.
I walk you through the complete design process, with the help of many visuals, illustrating every step of the way and building the design from scratch, first in monochrome and later adding colour.
I explain my thinking, problem-solving decisions and design solutions in absolute detail. I address the choice of type design and colour as separate issues and give the rationale for my choices. Design revisions, if required, are then effected.
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My Services
